Roxluna is a new Irish company launched in February 2016 by jewellery designer and entrepreneur Emily Mackeogh. After launching successful costume jewellery company Crystals and Co. in 2009 her passion for jewellery and her customers has always been a driving force
Born in Dublin, Ireland Emily spent most of her Summers staying with her sister in Santa Monica in LA. This is where the inspiration came from for Roxluna. She spent her time there visiting all of the gorgeous boutiques and jewellers around California, soaking up the effortless, bohemian style of the typical ‘Cali’ girl and getting to know wonderful wholesalers and business owners in the area.
With so many cultures converging in California Roxluna draws inspiration from Native American turquoise relics, hammered gold and gemstone from the middle east and simple gold layering pieces hand made in the States. Her love of yoga and interest in the energy of crystals, spirituality and healing also holds a strong influence on the collection.
“If it makes you smile and makes you feel beautiful then that’s all that really matters… jewellery to me is so much more than a simple possession, it can evoke memories and emotions and bring out natural style and confidence.”
A background as an Interior architect, designer and sometimes model has given Emily a greater understanding of what’s in trend and what will make someone’s natural beauty and inner goddess shine through.
The Roxluna logo is derived from a simple ancient mandala. Said to be the centre of all creativity and spirituality, it symbolises the seed of an idea. Through drawing and meditation, the goal of the mandala is to serve as a tool on our spiritual journey as it also symbolises cosmic and psychic order.
Luna meaning moon holds various connotations for the Roxluna brand, we are all naturally drawn towards everything in our lives and we are all connected more than we even realise. Just like the full moon affects the tides (fact) we gravitate naturally towards what is meant for us and what we really love.